Shein, a global fast-fashion leader, has appointed Mustan Lalani as its Global Head of Sustainability.
Lalani, who brings over 14 years of expertise in sustainability and corporate affairs, previously served as Sustainability Director for North and East Europe at Tetra Pak. He is known for his leadership in climate change, biodiversity, circular economy, food systems, and ESG, Lalani has also been recognised for forging impactful multi-stakeholder partnerships.
In a LinkedIn post, he said, “Thrilled to step into my new role as Global Head of Sustainability at SHEIN. As one of the world’s largest fashion and retail platforms and a pioneer in on-demand fashion, SHEIN represents a disruptive model with the potential to drive sustainability at an unparalleled scale. My focus will be on embedding circularity, decarbonisation, and strategic partnerships into the core of the business.”
He further added, “The scale and complexity of this challenge are immense, but so is the opportunity to set a new standard for sustainability in the industry. The work ahead requires bold ideas, collaboration, and action. If you’re passionate about shaping the future of sustainable fashion, please get in touch.”
As Shein continues to face scrutiny over its environmental impact, Lalani’s appointment signals a shift towards embedding sustainable fashion practices into its global operations. Founded in 2008, Shein is now one of the world’s leading online retailers, serving customers in over 150 countries with affordable, on-trend fashion.
