Formula E champion and ABT CUPRA driver Lucas Di Grassi will purchase carbon credits through Rubicon Carbon, a carbon credit management firm. Di Grassi becomes the first Formula E driver to offset his carbon footprint by personally investing in carbon credits.
Di Grassi has created his own Rubicon Carbon Tonne (RCT), a diversified and actively managed portfolio of carbon credits that includes carbon removal, nature-based avoidance, and industrial avoidance projects. The RCTs offer buyers reduced risk, increased optionality, and price certainty.
“We are excited to support Lucas and Formula E, who share our values in building a low-carbon future. and we look forward to helping Lucas on his path to decarbonizing the mobility and racing industries,” said Tom Montag, CEO of Rubicon Carbon.
To celebrate the partnership, di Grassi’s car and helmet featured Rubicon Carbon logos at last month’s Hankook Portland E-Prix in Portland, Oregon. This collaboration between Rubicon Carbon and Di Grassi demonstrates the potential of sports partnerships to drive positive environmental change.
Formula E, officially known as the ABB FIA Formula E World Championship, is a premier motorsport championship featuring open-wheel, single-seater electric cars. This racing series represents the highest level of competition for electrically powered single-seater racing vehicles.
As an advocate for mobility technology and the first Formula E driver to publicly sever ties with industries that do not prioritize sustainability, di Grassi sets a powerful example of environmental responsibility for professional athletes.
Speaking on the partnership, di Grassi noted, “I am proud to be the first driver to offset all the carbon I have emitted from traveling around the world since my first Formula E race in Beijing. In line with the values and objectives of Formula E, I drive an electric car and have adapted my lifestyle. But still, credible carbon avoidance and removal is the only way to do the sport we love and be responsible for our environment at the same time. I would be delighted if many other athletes, not only in Formula E, would consider the same path.”