Colossus Media LLC (Colossus SSP), has partnered with Scope3 to integrate carbon emissions measurement tools into digital advertising campaigns. This collaboration aims to provide green media solutions that help brands and agencies reduce their carbon footprint while achieving their performance goals.
The integration of Scope3’s technology enables advertisers to measure and address the environmental impact of their campaigns. By incorporating emissions data, Colossus SSP aligns with broader sustainability goals in the advertising industry.
“In the advertising industry, our partnership with Scope3 expands our offerings to include green media buying options,” said Lashawnda Goffin, CEO of Colossus SSP.
Sustainable advertising solutions provide tools to reduce the environmental impact of advertising campaigns and programmatic solutions balancing sustainability with effectiveness. Also, they help in addressing social, environmental, and performance goals.
David Fischer, Head of Ad Tech Platforms at Scope3 said, “This partnership supports advertisers in making informed decisions about media spending with sustainability in mind.”
Kristie MacDonald, SVP at Direct Digital Holdings remarked, “This collaboration aligns performance with sustainability goals.”
Colossus SSP’s integration of Scope3 data empowers advertisers and publishers to adopt sustainable practices in programmatic advertising, contributing to a greener media ecosystem.
