Green Earth Group N.V. (Euronext: EARTH) has announced the establishment of a new division, Green Earth Asset Management, aimed at expanding institutional access to verified nature-based and biodiversity-focused investments. The move forms part of the company’s plan to mobilise €100 million in capital by 2030 for environmental restoration and sustainable land-use projects.
The new unit will offer a range of professionally managed natural capital funds, designed around measurable environmental outcomes. The launch adds a fourth pillar to Green Earth’s structure, which now includes Project Development, Technology, Sales and Trading, and Asset Management.
According to the company, the new division integrates with its existing business model spanning land origination, carbon monitoring, and credit trading — enabling what it describes as an end-to-end approach to the verified carbon value chain.
“Natural capital is emerging as a major asset class — undervalued, uncorrelated, and ready to scale,” said Selwyn Duijvestijn, Executive Director of Green Earth Group. “Carbon markets are already delivering measurable results, yet access has been limited. With today’s launch, we open that door to qualified investors — empowering them to scale restoration and biodiversity globally while capturing credible value.”
To support the new division, Green Earth’s Board of Directors has signed a Letter of Intent to acquire Anshel B.V., a Dutch investment holding company. Anshel owns GroenVermogen B.V., which operates under the Dutch AFM light regime for qualified investors, and a second subsidiary developing access for retail investors. The structure also includes a U.S.-based arm managing a General Partner (GP) and Limited Partner (LP) fund under Regulation D, as well as a crowdfunding entity offering investments under Regulation CF.
The acquisition, currently subject to shareholder approval at an Extraordinary General Meeting (EGM) on 11 December 2025, is expected to close by 1 January 2026. The company stated that the transaction will comply with Dutch corporate governance standards and include conflict-of-interest safeguards, as Anshel B.V. is wholly owned by Executive Director Selwyn Duijvestijn.
Following completion, the acquired entities will operate under the name Green Earth Capital Management, integrating into the wider group structure.
Green Earth said the creation of its asset management arm addresses a gap in institutional-grade access to nature-based investments. The division aims to manage funds that channel capital into carbon removal, biodiversity restoration, and ecosystem resilience.
“The most powerful investments share three traits: they’re rooted in real assets, they address urgent global needs, and they’re often undervalued until the inflection point hits,” said Rob Jansen, Commercial Director at Green Earth Group. “Regenerative land and restored ecosystems are exactly that — an overlooked asset class now emerging as a defining opportunity of the decade.”
The company’s GroenVermogen team has already launched its first fund, with a second in preparation, offering access to qualified investors with a minimum investment of €100,000. Green Earth and GroenVermogen will begin an investor roadshow in October 2025, targeting institutional investors and family offices to present the group’s asset management strategy.
