Lego has removed references to “diversity”, “LGBTQ+”, and “people of colour” from its 2024 sustainability report, despite continuing to introduce inclusive playsets featuring characters with disabilities and varying skin tones.
The Danish toymaker had previously highlighted diversity and inclusion across its operations, with its 2023 report referencing the terms multiple times, including in the CEO’s opening remarks. However, the latest report omits this language, though it still outlines gender targets at the director level—aiming for a 57% male and 43% female split by 2025—and notes that “appointments are made on merit”.
The move comes amid increasing scrutiny of diversity policies, with reports that US pressure, particularly under the Trump administration, is influencing corporate language abroad. Some EU-based firms have allegedly received warnings from US officials to align with revised American standards if they wish to maintain business ties.
Lego stated it remains committed to its diversity goals and said changes in language were part of routine reporting updates. “The 2024 sustainability statement does not represent a change in our ongoing approach to diversity and inclusion,” a spokesperson said. Campaigners have criticised the omission. Louise Eldridge of ShareAction warned the change sends a “concerning signal to investors”, stressing that “now is not the time to step back” from tackling workplace inequality.
