Cascale has appointed Leonie Abraham as Director of Business Development for Better Buying, where she will lead efforts to expand brand and retailer engagement, promote the adoption of Better Buying’s tools, and support improvements in responsible purchasing practices.
Her role will focus on strengthening buyer-supplier relationships to enhance supply chain resilience while advancing profitability, social responsibility, and environmental sustainability. These objectives align with Cascale’s broader mission to promote decent work for all. Announcing her appointment on LinkedIn, Abraham described the role as “an exciting opportunity to expand our work and impact on responsible purchasing practices in the apparel and consumer goods industry.” She also expressed gratitude to the Cascale team, industry partners, and Better Buying Institute (BBI) President and Co-founder Marsha Dickson for their support.
