After a decade-long partnership in the retail sector, Mastercard and LuLu Group have partnered to foster sustainability, innovation, and payment efficiency across multiple markets.
The partnership will extend across six markets including Bahrain, Kuwait, Oman, Qatar, UAE and Saudi Arabia. Under this partnership Mastercard’s expertise will be integrated into Lulu Group’s operations, advancing efficiencies, scale, and data-driven decision-making. Projects that will benefit from the collaboration, include sustainability initiatives, co-branded credit card portfolios, and innovative technology enhancements.
Revamped features and benefits like digital in-store transactions, cashless experiences, personalised rewards and cashback offers will be provided to customers as a part of this partnership on spending at LuLu stores. As a pilot, LuLu will also deploy the Mastercard Next Gen Point of Interaction (POI) solution, allowing its consumers to make cardless payments at its self-checkout counters.
“Our partnership will enable us to enhance the Mastercard co-branded credit card experience and support LuLu in leveraging technology and innovation to boost their offerings,” said Amnah Ajmal, Executive Vice President, Market Development, EEMEA, Mastercard.