International fashion brand OTB Group has appointed Andrea Rosso as its Sustainability Ambassador, reinforcing its commitment to integrating sustainability across its operations. In this role, Rosso will focus on promoting a culture of sustainability both within the organisation and externally.
The appointment aligns with OTB’s ‘Be Responsible. Be Brave.’ strategy, which aims to drive the Group’s responsible growth and contribute to a more sustainable fashion industry.
Rosso brings extensive experience to the role, having served as Sustainability Ambassador for Diesel since 2020. During his tenure, he played a key role in Diesel’s collaboration with the United Nations Industrial Development Organization (UNIDO) on a circular economy initiative. He also facilitated partnerships within the supply chain, leading to the development of collections with an increasing focus on responsible and innovative practices.
A strong advocate for education and collaboration in sustainability, Rosso has worked to instil a sustainability-first mindset across the organisation, supply chain, and consumer base to amplify the impact of sustainable initiatives.
As OTB’s Sustainability Ambassador, Rosso will collaborate with the Group’s sustainability team to implement strategic initiatives and internal training programmes across all OTB brands. He will also work closely with research and development teams to explore innovations in materials and production processes.
Rosso will continue in his current positions as Sustainability Ambassador and Creative Consultant at Diesel, while taking on this expanded role at the Group level.
Commenting on the appointment, Renzo Rosso, Chairman and Founder of OTB Group said, “Andrea has extensive experience in sustainability, a visionary mindset, and a deep passion for the subject. His commitment is genuine and continuous, seamlessly blending creativity with a future-oriented approach. He has long been a key figure in our mission towards a better world.”
