Salesforce, an American cloud-based software company, committed $25 million to Frontier Coalition for carbon removal purchases. Frontier is a corporate buyers group founded by Alphabet, Meta, Shopify and Stripe.
This move is a part of the Salesforce commitment made in May 2022 to spend $100 million on carbon removal contracts by the end of this decade.
Salesforce director of climate and energy, Jamila Yamani said that joining Frontier will accelerate a “steep, steep learning curve” in evaluating approaches. She said, “Salesforce started matching its energy consumption with renewables over a decade ago largely through virtual power purchase agreements that generate renewable energy credits. The company ultimately wants to be able to measure its impact beyond tonnes sequestered and to model the trajectory of cost decreases over time. It took us two years to learn what our money should be doing.”
Apart from Frontier, Salesforce is also a part of two other coalitions, First Movers Coalition and Symbiosis Coalition. First Movers Coalition supports low-carbon approaches to steel, cement, aluminum, chemicals, shipping, aviation and trucking. In May this year, Salesforce co-founded the Symbiosis Coalition in collaboration with Google, Meta and Microsoft, where the four companies pledged to contract for up to 20 million tons of carbon removal credits by 2030.