The global fashion and lifestyle retailer SHEIN has signed an agreement with DHL to adopt its GoGreen Plus service, marking a significant step in the retailer’s strategy to integrate sustainable aviation fuel (SAF) into its air cargo logistics.
The collaboration is designed to support SHEIN’s broader efforts to reduce carbon emissions associated with air transport while engaging with industry-wide initiatives to scale up the use of SAF. Through the GoGreen Plus service, DHL enables corporate clients to support SAF usage within the aviation fuel supply, with the resulting lifecycle emissions reductions allocated to participants via internationally recognised accounting and certification frameworks.
The move forms part of a series of strategic partnerships SHEIN has cultivated across the aviation sector. Mustan Lalani, SHEIN’s Head of Sustainability, highlighted the importance of these collaborations, stating: “Working with partners such as DHL allows us to better understand how sustainable aviation fuel solutions may be incorporated into air cargo logistics. Initiatives like this are part of SHEIN’s broader efforts to explore how emerging approaches across the aviation sector may contribute to addressing carbon emissions associated with air transport.”
John Pearson, CEO of DHL Express, welcomed the agreement as a milestone for sustainable logistics. “DHL is a pioneer in sustainable logistics. Signing the GoGreen Plus agreement with SHEIN marks another important milestone in DHL Express’s commitment to driving the green transformation of air logistics,” Mr Pearson said. “As a long-term partner in SHEIN’s global logistics network, we are pleased to work together to explore how sustainable aviation fuel can be integrated into their air cargo operations.”
This latest deal builds upon SHEIN’s existing pilot programmes, including a 2025 initiative with Atlas Air which saw the use of 187.3 tonnes of SAF across 14 charter flights, resulting in an estimated reduction of 579.1 tCO₂e.
Furthermore, the retailer is a participant in a major pilot programme in China, organised by China National Aviation Fuel (CNAF) and the Second Research Institute of Civil Aviation of China (CASRI), aimed at advancing SAF adoption through procurement agreements with Air China Cargo. To complement these technical trials, SHEIN has joined the World Economic Forum-led ‘Green Fuel Forward’ campaign, which focuses on accelerating SAF adoption and strengthening demand signals across the Asia-Pacific region.
