British supermarket giant Tesco is reportedly implementing “digital passports” for its clothing line ahead of an upcoming European Union (EU) crackdown on sustainability, which is set to be enforced over the next few years.
Tesco has applied this tool to each item in its F&F fashion collection, offering shoppers detailed information about the products, including the origins of their materials.
The EU’s focus on ‘Digital Product Passports’ (DPPs) will soon require companies across various industries operating in the region to adopt this tool over the next eight years. Non-compliance could lead to fines or even bans on selling goods within the EU.
The initiative aims to promote better supply chain practices and combat greenwashing, a concern already affecting many UK-based companies.
While Tesco has not provided extensive details about its use of the technology, Joe Little, the retailer’s head of technical, highlighted the benefits of DPPs in a statement to a leading newspaper: “DPPs represent a significant advancement, fostering and supporting sustainable and circular practices.”