TikTok and Two Drifters strengthen commitments to carbon removal

TikTok has entered a multi-year partnership with Climeworks to integrate engineered and nature-based solutions into its carbon removal strategy. Until 2030, Climeworks will extract 5,100 tonnes of CO₂ from the atmosphere on behalf of TikTok through a combination of Direct Air Capture technology, Biochar, and Reforestation. This diversified approach aligns with best practices for carbon removal and industry standards.

Ian Gill, Global Head of Sustainability at TikTok, stated that the company had evaluated multiple providers before selecting Climeworks to support its carbon neutrality goal by 2030.

Carbon removal is increasingly viewed as a strategic financial decision, with long-term agreements helping to mitigate price volatility as industry standards evolve and carbon pricing mechanisms develop.

Two Drifters Distillery has also expanded its commitment to carbon removal, signing a long-term contract with Climeworks. The British rum producer, a Climeworks partner since 2020, will now remove an additional 1,067 tonnes of CO₂ via Direct Air Capture by 2032. Two Drifters has integrated carbon removal costs into its Cost of Goods Sold, creating a financial incentive to reduce emissions. Co-founder Dr. Russ Wakeham explained that the more carbon the company avoids through sustainable practices, the greater its margins become.

Since launching the world’s first online self-service carbon removal platform in 2019, Climeworks has attracted over 21,000 customers, including small- and medium-sized enterprises alongside major corporations. Organisations such as pharmaceutical company ten23 health and web design firm 118Group have recently purchased carbon removal through Climeworks’ online platform to reduce their environmental impact.

As demand for carbon removal grows, Climeworks is scaling its operations and developing tailored carbon removal portfolios to support businesses in meeting net-zero targets while ensuring long-term financial viability.

Adrian Siegrist, Chief Commercial Officer at Climeworks, noted a shift in corporate approaches to carbon removal, with companies increasingly recognising early investments in high-quality solutions as a means to secure future cost stability.

“Diversified carbon removal portfolios are becoming the new norm to increase delivery security and hedge against potential price spikes. Carbon removal may be intangible, but its financial impact will be clear on the balance sheets of companies aiming for net zero,” Siegrist said.

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