Leading UK-based data and payments platform, Moneyhub’ has joined hands with major carbon analysis companies and has come up with the ‘Carbon Counter’ API.
This tool will allow businesses to provide customers with an environmental overview of their finances and the insight to make more informed decisions. The tool combines Moneyhub’s Open Banking and Open Finance API connections to ensure plugging into existing systems and solutions is quick, easy and cost-effective.
Through the Carbon Counter API businesses will be able to provide customers with the carbon footprint for their transactions, giving them an instant overview of the environmental impact of their finances, along with personalised insight and guidance on how they can improve their carbon footprint and make more informed choices.
Kim Jenkins, MD of API at Moneyhub, said in a press statement, “We’re all becoming increasingly aware of our obligation to protect and minimise our impact on the environment, and it’s clear that this is a growing priority amongst consumers. Businesses are in a unique position where they could change behaviours across the UK and, in doing so, grow loyalty amongst their customer base.”
She added, “However, accessing this data and applying the intelligence can be challenging, many of whom will be contending with legacy systems. And once the data is accessed it also needs to be analysed by a credible partner to enable these actionable insights. Using Open Banking and Carbon Analysis, businesses can easily access the connections and provide insights to customers to help influence their buying decisions and live more sustainably.”
