PUMA has unveiled its Vision 2030, building upon its 10FOR25 sustainability goals and expanding its commitment to climate action, circularity, and human rights.
PUMA remains committed to using 100% renewable electricity across its operations, with plans to work closely with its core factories to increase their use of renewable energy. By 2030, PUMA aims to reduce direct (scope 1) and indirect (scope 2) emissions by 90% from a 2017 baseline, as well as lower supplier and logistics (scope 3) emissions by 33%.
The company met its previous science-based target seven years ahead of schedule, reducing emissions by 24% in 2023 (market-based) compared to 2022.
Circularity continues to be a major focus for PUMA as it works toward implementing more circular business models. Key targets for 2030 include introducing re-sell and repair options in select markets and collaborating with industry partners to develop recycling and sorting solutions to reduce waste.
PUMA is building on the success of its RE:FIBRE initiative with ambitious material targets for 2030. These include using 100% recycled polyester fabric, 30% fibre-to-fibre recycled polyester, and 20% recycled cotton fabric in apparel. The company also plans to scale up textile-to-textile recycling, a process that has already seen success with the production of millions of replica football jerseys made from recycled textile waste.
PUMA is also committed to improving human rights across its operations and supply chain. For its own employees, PUMA aims to close the gender pay gap across all countries and foster greater diversity, equity, and inclusion. The company is targeting a minimum of 45% gender representation in leadership roles by 2030.
For workers in its supply chain, PUMA’s human rights targets include training 400,000 workers on key issues such as forced labour, freedom of association, and health and safety. The company is also committed to implementing progressive salary increases towards a living wage at its core factories, eliminating recruitment fees for foreign migrant workers, and achieving a zero gender pay gap in its supply chain by 2030.
