LONGi & Raystech partner to transform Australian solar market

Mark Miao (left), Chairman of Raystech and Daniel Lin (right), Managing Director of LONGi Solar Australia finalise the strategic agreement.

LONGi Green Energy Technology Co., Ltd. (LONGi) and Raystech Group Pty. Ltd. (Raystech), one of Australia’s leading photovoltaic distributors, have signed an exclusive strategic cooperation agreement that promises to reshape the Australian solar market.

The partnership was formally signed by Raystech’s Chairman, Mark Miao, and Daniel Lin, Managing Director of LONGi Solar Australia, in a ceremony attended by senior executives from both organisations, including LONGi’s Chairman Zhong Baoshen and other top leaders.

Beginning in 2025, Raystech will serve as the sole distributor of LONGi solar modules in Australia, making LONGi products exclusively available through Raystech’s portfolio. While the partnership introduces a new distribution strategy, LONGi reassures its customers that its local Australian team will continue to provide trusted support for sales, marketing, product queries, and warranty claims. This collaboration combines LONGi’s technological innovation with Raystech’s extensive distribution and warehousing capabilities to achieve three key goals: nationwide stock availability, stable pricing & service quality, and advanced solar technology.

Australia’s solar market is experiencing rapid growth, with over 30% of residential homes already equipped with solar systems. However, challenges such as supply chain inefficiencies and fragmented product offerings persist. The LONGi-Raystech partnership directly addresses these issues by improving supply chain efficiency, simplifying offerings and enhancing customer experience.

“LONGi has always been at the forefront of technological advancements,” said Raystech Chairman Mark Miao. “This partnership exemplifies the power of collaboration, bringing our shared vision for a sustainable energy future to life.”

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