Global technology solutions provider Fortude has announced a strategic partnership with Ettos, a leading supply chain traceability platform, to empower fashion brands with greater transparency and sustainability. By integrating traceability, compliance, and Digital Product Passports (DPPs) into a single solution, this collaboration aims to streamline supply chains, allowing businesses to track raw materials, verify sustainability claims, and provide customers with insights into how their products are made.
Ettos’ platform offers a B2B web tool for managing traceability and compliance, alongside a B2C app that uses QR codes to deliver DPPs directly to consumers. The partnership will expand both companies’ reach within the fashion industry, supporting brands throughout the supply chain—from raw material sourcing to final product delivery.
Adriana Batty, Co-founder of Ettos said, “We are happy to partner with Fortude, whose expertise in digital solutions and deep roots in the fashion industry align with our vision of creating a transparent global supply chain. Together, we will empower brands and consumers with verifiable sustainability insights.”
Daniel Rodrigo, Senior Vice President Global Technical Consulting at Fortude added, “Our partnership with Ettos reinforces our mission to provide digital solutions that matter. For over a decade, we have been an Infor partner, delivering ERP solutions to numerous global fashion brands. As we broaden our vision to drive digital transformation, this partnership is a significant step toward driving meaningful change for fashion brands seeking enhanced transparency and compliance.”
