The LEGO Group has confirmed that more than half of the packing lines used for LEGO® bricks have now transitioned to paper-based bags. The move forms part of the company’s long-term ambition to ensure all packaging is made from more sustainable sources.
The paper bags—introduced in 2022—are manufactured using material from well-managed Forest Stewardship Council (FSC® C117818) certified forests, recycled inputs and other controlled sources. Five LEGO factories are currently using the new bags, with rollouts in China and Vietnam largely complete. Full implementation across the Czech Republic and Hungary is targeted for 2026, with Mexico to follow in 2027.
At present, 93% of LEGO’s packaging by weight consists of paper, cardboard or other fibre-based materials, making the majority of boxes and inserts fully recyclable. The shift aligns with LEGO’s research showing a strong preference among young people for sustainable packaging, with 81% of children saying they care about recycling and 80% keen to reduce waste.
Describing the initiative as “phase one” of a longer transformation, Jesper Toubøl, VP of R&D packing and packaging, said the company would continue refining the bags and the building experience they offer. “We are on an ongoing continuous improvement journey,” he noted. Future efforts will also focus on improving the speed and efficiency of paper-based packing lines, aiming to exceed the output of the plastic-bag machinery they replace.
