L’Oréal Canada has become the first beauty brand to sign the Government of Canada’s Net-Zero Challenge, pledging to achieve net-zero emissions by 2050. The commitment, formalised in a signing ceremony with Canada’s Minister of Environment, Steven Guilbeault, highlights the company’s ongoing focus on decarbonisation, innovation, and green science.
“By signing this challenge, L’Oréal Canada is committed to pushing its decarbonisation goals further by mobilising its entire ecosystem and working with its partners to optimise its entire value chain, including transportation and advertising,” said An Verhulst-Santos, president and CEO of L’Oréal Canada, in a press statement.
The company has already made strides in sustainability, with all its sites operating on 100% renewable energy and using FSC-certified paper for packaging. By 2026, L’Oréal Canada aims to recycle all industrial water at its facilities, including its Montreal plant, which has saved nearly 14 million litres annually since 2013.
“The signing of the challenge represents the determination of our teams to transform the beauty market into a more responsible, circular, inclusive, and sustainable market,” said Maya Colombani, L’Oréal Canada’s chief sustainability and human rights officer. “More than ever, we are committed to a positive impact in Canada—on its economy, its environment, and all its communities.”
Since its launch in 2022, more than 250 companies have joined Canada’s Net-Zero Challenge, according to Minister Guilbeault.
