Netflix has entered a 15-year agreement with the American Forest Foundation (AFF) to purchase verified carbon credits from its Fields & Forests (F&F) initiative, an afforestation and reforestation project aimed at restoring underused fields into productive forests across the US South.
The deal will help launch the first 6,000 acres of the programme and expand it further, providing new income streams for rural landowners while sequestering carbon through large-scale tree planting. To date, the project has enrolled 2,500 acres, set to plant 1.4 million trees and deliver $2 million in direct payments to landowners. By 2032, F&F aims to cover 75,000 acres, generating an estimated 4.8 million carbon credits.
John Ringer, AFF’s Senior Director of Project Finance and Environmental Markets, welcomed Netflix’s role in advancing natural climate solutions. “Netflix’s partnership shows what’s possible when business and nature come together. With the right investment and science, natural climate solutions can be both a powerful and credible tool to address our most pressing conservation challenges,” he said.
The streaming giant supported the project with early-stage financing through “milestone prepayments,” linking upfront support to tangible benchmarks such as acres enrolled. This approach has enabled F&F to offer technical assistance and annual payments to small landowners, many of whom have previously been excluded from carbon markets due to high entry costs.
For participating families, the scheme also offers long-term security. “This land is my only connection to my grandma. And I want it to provide for my daughter as she grows up,” said Georgia landowner Alisha Logue. “Fields & Forests has given me a way to protect and ensure my family’s legacy.”
