The Lufthansa Group has announced the rebranding of its corporate “Green Fare” product to “Impact Fare” across all member airlines, updating its commercial naming structure to align with stricter European regulatory standards governing environmental marketing claims.
The updated designation places explicit focus on passenger contributions to aviation sustainability. Under the Impact Fare framework, passenger contributions directly fund the procurement and deployment of Sustainable Aviation Fuel (SAF) across the group’s operational route network, alongside funding verified off-value-chain climate mitigation projects focused on carbon avoidance and removal.
The operational structure of the Impact Fare varies by route length. For intra-European flights, the fare structure allocates funding to deploy SAF equivalent to 20 per cent of estimated flight-related carbon emissions within six months of departure, with the remaining 80 per cent directed toward external climate protection projects. On intercontinental routes, the allocation ratio is set at 10 per cent SAF deployment and 90 per cent external climate project support.
The product remains available across all cabin classes on Lufthansa Group carriers, retaining additional commercial incentives including bonus frequent flyer miles and flexible rebooking options.
The original Green Fare structure was launched in 2023, recording over five million bookings across the group’s network. The airline group noted that the rebrand forms part of its broader decarbonisation strategy, which encompasses fleet modernisation, fuel efficiency optimization, intermodal transport integration, and corporate carbon offsetting initiatives.
