Syre, the textile impact company, has announced a significant expansion of its collaboration with retail giant Target to accelerate the adoption of circular materials. The partnership aims to integrate textile-to-textile recycled polyester into high-volume retail categories, including apparel and home goods, marking a major step toward a circular textile economy.
The initiative is projected to facilitate the use of 70,000 metric tons of polyester derived from end-of-life textiles. Consumers can expect to see meaningful product integration across Target’s shelves by 2030, as the retailer shifts away from virgin synthetics in favour of recycled alternatives.
The collaboration focuses on scaling next-generation materials without compromising the style and value Target’s customers expect. By leveraging Syre’s recycling technology, Target intends to fortify its supply chain against the environmental impacts of traditional polyester production.
“At Target, our guests look to us for innovative materials without compromising on style, design and value,” said Stephanie Grotta, Vice President of Responsible Sourcing and Sustainable Capabilities at Target. “By advancing textile-to-textile recycled polyester at scale, we’re strengthening our supply chain and continuing to offer quality products at a great value.”
The deal comes as Syre prepares for the construction of its first large-scale recycling facility in Southeast Asia, slated to begin in 2027. The partnership with Target joins Syre’s expanding network of global brands, which already includes H&M Group and Nike, all working to secure access to emerging circular material solutions.
“We couldn’t be more proud to continue working with Target to bring next-generation materials into retail at scale,” said Dennis Nobelius, CEO of Syre. “This collaboration helps accelerate adoption and supports the continued development of circular textile solutions across the industry.”
As demand for sustainable textiles grows, the commitment from major retailers like Target provides the commercial foundation necessary for technology providers like Syre to hyperscale. According to Nobelius, these strategic partnerships are essential for ensuring both commercial success and the broader transition toward a more circular and responsible textile industry.
By focusing on “textile-to-textile” recycling—rather than the common practice of recycling plastic bottles into clothes—the partners are addressing the root cause of textile waste, ensuring that old garments and home textiles become the raw materials for new ones.
