Texas Attorney General Ken Paxton has issued a Civil Investigative Demand (CID) to Lululemon USA Inc., launching a formal investigation into whether the activewear giant has misled consumers regarding the safety and health impacts of its products.
The investigation focuses on the potential presence of per- and polyfluoroalkyl substances (PFAS), commonly known as “forever chemicals,” in the brand’s apparel. Lululemon, which reported over $11 billion in revenue for the 2025 fiscal year, has built its global reputation on a wellness-centric image, emphasizing sustainability and performance. However, emerging research has sparked concerns that synthetic materials used in its clothing may be linked to endocrine disruption, infertility, and cancer.
The Office of the Attorney General intends to scrutinise Lululemon’s Restricted Substances List, testing protocols, and supply chain management to verify if the products align with the company’s public safety and environmental claims.
“Americans should not have to worry if they are being deceived when trying to make healthy choices for themselves and their families,” said Attorney General Paxton. “I will not allow any corporation to sell harmful, toxic materials to consumers at a premium price under the guise of wellness and sustainability. If Lululemon has violated Texas law, it will be held accountable.”
The probe represents a significant challenge to the brand’s marketing strategy, which targets health-conscious consumers who pay a premium for apparel marketed as safe and eco-friendly. Lululemon has yet to issue a formal response to the investigation.
