General Mills, ADM, and Walmart have formed a strategic alliance to accelerate regenerative agriculture practices across 40,000 acres of wheat farmland in the US Midwest. The program focuses on key growing regions in Illinois, Indiana, and Missouri where General Mills sources wheat from ADM for products sold through Walmart and Sam’s Club.
The project builds upon a 2023 commitment by General Mills and Walmart to advance regenerative farming across 600,000 shared acres by 2030, with initiatives already spanning more than 560,000 acres. Facilitated on the ground by ADM, the new expansion provides participating farmers with financial incentives and technical assistance from American Farmland Trust and Ducks Unlimited to adopt practices such as cover cropping and no-till farming.
Jay Watson, senior director of sustainability at General Mills, stated, “By focusing on the wheat-growing regions that support our shared business, we aim to strengthen the resilience of ingredients for our beloved brands.” Katherine Pickus, chief sustainability officer at ADM, noted, “The success of regenerative agriculture depends on the entire value chain.” Mikel Hancock, senior director of strategic initiatives at Walmart, added that the project takes “a true shared value approach” to meet the needs of farmers and drive long-term supply resilience.
The collaboration helps advance General Mills towards its 1 million-acre regenerative target, supports ADM’s global footprint of 5 million regenerative acres, and contributes to Walmart’s broader goal to protect or restore 50 million acres by 2030.
